As Jalen Hurts prepared for Super Bowl LIX, his custom PE cleats carry a message as bold as his game: Greatness is unbannable.

Philadelphia Eagles quarterback Jalen Hurts made a statement at Super Bowl LIX with his performance and footwear.

Jalen Hurts enjoyed the best night of his NFL career on Sunday, and the accolades rolled in immediately after the game.

The best way to commemorate Jalen Hurts', Super Bowl MVP performance was a Jordan Brand ad reminding people "Love, Hurts".