Check out photos of this $24M Scottsdale mansion on the market, where more than 60 NBA players have honed their skills at the basketball court at the estate.

While most companies save their best commercials for Super Bowl Sunday, Nike got a head start on their big ad. The footwear ...

Deion Sanders has always been his own brand, and his choice of sneakers only reinforces that. While some may expect a sports icon of his caliber to be a Jordan ...

The Air Jordan 14 is one of the popular silhouettes of the Jordan label. It has gone through several iterations over the years, and this time, it is ready to expand its collection with a golf model.

The real competitive advantage lies in brand power, which has emerged as the most formidable barrier to entry over product ...

It’s tongue and cheek, of course. But that same sentiment can be said, in a more serious tone, about Black history: It cannot ...

The Air Jordan 4 is reportedly being released for the Oklahoma Sooners basketball team. Akin to other Jordans released for other universities, the sneaker is player-exclusive and not meant for public ...

NIKE, Inc. is dominating NBA All-Star Weekend, displaying its dedication to the game with exclusive events, exhibitions and product drops across its ...

After a blockbuster trade, NBA superstar Luka Dončić is officially part of the L.A. Lakers — and he's bringing his signature ...

The Los Angeles Lakers aren’t the only brand that stands to benefit from acquiring former Dallas Mavericks star Luka Dončić.

There are several important days on the sports calendar for the sneaker industry, but nothing can compare to the hype ...

Marcus Jordan was reportedly arrested for driving under the influence, cocaine possession, and resisting arrest.