Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The ...

Even bigger number: More people watched Kendrick Lamar’s halftime show — a record 133.5M, topping 1993’s Michael Jackson ...

Kevin Durant became just the eight player in NBA history to surpass 30,000 career points Tuesday night. To celebrate the ...

Phoenix Suns star guard Devin Booker shares that his teammate Kevin Durant, who reached 30,000 points is his favorite player.

It's cheating a little bit, but there were a trio of ads specifically focused on women playing sports. The best of the bunch ...

Alas, it was not to be. With a few notable exceptions — Nike's "So Win" spot, which pushed back against the "no win" ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Rating what Super Bowl ads have been the greatest in history is a bit like the Oscars. Services like Ad Meter gauge what is popular at the time, but as history has shown, like the Oscars, what becomes ...

Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing.

Super Bowl commercials featured Eugene Levy, Nick Offerman, Jeremy Strong, Billy Crystal, Meg Ryan and Seal ... as a seal!

Nike had not released a Super Bowl ad since 1998 until Sunday night. During Super Bowl 59, the sports giant dropped a new commercial, breaking a 27-year Super Bowl ad drought. Nike used Northern ...

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...