Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The ...

It's cheating a little bit, but there were a trio of ads specifically focused on women playing sports. The best of the bunch ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Rating what Super Bowl ads have been the greatest in history is a bit like the Oscars. Services like Ad Meter gauge what is popular at the time, but as history has shown, like the Oscars, what becomes ...

Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing.

Super Bowl commercials featured Eugene Levy, Nick Offerman, Jeremy Strong, Billy Crystal, Meg Ryan and Seal ... as a seal!

Nike had not released a Super Bowl ad since 1998 until Sunday night. During Super Bowl 59, the sports giant dropped a new commercial, breaking a 27-year Super Bowl ad drought. Nike used Northern ...

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

From Catherine O'Hara throwing back brewskis to Meg Ryan and Billy Crystal having a 'When Harry Met Sally' reunion, here are the best (and the rest) of the 2025 Super Bowl's star-studded commercials.

Harry and Sally! Catherine O'Hara and Willem Dafoe! The Budweiser Clydesdale foal! the 2025 Super Bowl commercials failed to ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

With a name that conjures images of athletic greatness, Michael E. Jordan is making his own name in the business world.