The Air Jordan 1 ‘Bred,’ the Most Important Sneaker of All Time, Is Returning This Week
Jordan Brand, for their part, knows what they have with the Bred and they always have. The shoe only comes back around every ...
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Too Many Jordan 1s? How Nike’s Strategy Could Be Hurting the Legacy
Nike is dropping multiple hyped Jordan 1s in February, but is the sneaker losing its appeal? We break down whether too many releases are killing the hype.
Carmelo Anthony is still Melo
As he prepares to secure his spot in the Hall of Fame, Carmelo Anthony is, in many ways, just getting started.
How Jordan Brand's "40 Years of Greatness" Campaign Took Flight
Interview with Jordan Brand executives about the development of "40 Years of Greatness" campaign and the company's plans for ...