EDO’s report found that ads from pharma brands were 95% more effective on a per-impression engagement basis during regular-season NFL games than they were during primetime broadcast and cable.

The bumper edition features four new tracks, "How Dare They", "Movie", "Talkin My Language" and "Measurements".

The ever-lively rapper discusses showmanship, rap’s generational connections and sorting through an archive of J Dilla beats for his new album.

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You’re a marketer and you need to pick a marketing mix modeling (MMM) tool. Should you tie your solution to a search or social media giant? Both Google and Meta built open-source, low-cost MMM tools ...

3M Company is transitioning from a litigation-driven narrative to an execution-focused story as major PFAS liabilities are now resolved and structured. MMM delivered 200 basis points of adjusted ...

The Campbell’s Co. (Nasdaq: CPB) is known for its flagship soup label, but it also owns several meal and snack brands, including Prego, Rao’s Homemade, Pace and V8, as well as Goldfish, Lance, ...

Google wants to make it easier for marketers to tap into the insights of its Marketing Mix Model (MMM), Meridian. The company today launched a new code-free interface that helps non-technical users ...

Media mix models have helped advertisers make sense of marketing effectiveness since the 1960s. As platforms lean further into automated, probabilistic optimization, it becomes tempting to hand over ...

Marketing analytics company Mutinex says it will only work with technology platforms that uphold “transparency, independence, and the best interest of the advertiser,” amid rising concerns over ...

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