Sprite used to dominate pop culture through basketball, hip-hop, and iconic ads — but over the last decade, the brand slowly lost its identity. Now Coca-Cola is launching a massive rebrand aimed ...

The new Monster Energy Big 12 era is upon us. Over the summer, the Big 12 Conference signed a deal with Monster Energy that ...

Monster Energy Big 12 Men's Basketball Preseason Coaches' Poll 1. Arizona (12) - 220 points 2. Houston (4) - 214 points 3.

Monster's 23% net margins and zero debt contrast sharply with PepsiCo's leverage and slower growth, but which profile suits ...

JUST one energy drink per week could be enough to damage a child’s brain, say scientists. Even tiny amounts of caffeine ...

“Kids are going to see energy drinks now promoted by the universities and the athletes that they admire and want to emulate,” ...

Monster Energy is returning to the protein shake market.

Activision and Monster Energy will host the Launch Invitational Nov. 6 to 8, the first pro event for Modern Warfare 4. Full ...

The Big 12 Conference has announced attendees for the 2026 Monster Energy Big 12 Basketball Media Days, including Texas ...

Doctors are urging families to look past energy drinks’ sports branding and take the caffeine inside seriously, as a college ...

Real cocoa, creamy pistachio and an ultra-thin phyllo-inspired crunch make this unlike any other energy drink on shelves.

Real cocoa, creamy pistachio and an ultra-thin phyllo-inspired crunch make this unlike any other energy drink on shelves.