YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special appearances from popular YouTubers like Brittany Broski and MrBeast. During its ...

Television executives talk to The Athletic's Richard Deitsch, offering insights on each network's strategies and outlook in ...

YouTube has introduced a new 'Peak Points' ad format that places ads right where something exciting happens in a video.

YouTube's new ad format leverages Gemini AI to identify moments it believes have the highest viewer engagement to place the ...

YouTube is preparing to deliver AI-powered ad placement that puts ads into the parts of a video that you care about the most.

YouTube doesn’t specify other aspects of the ads, such as their duration or whether they will be skippable. However, it can be easily assumed that YouTube is unlikely to place smaller ads or ones you ...

Telus brough its Telus TV service to Ontario and expanded availability in Quebec. The service blends streaming and live ...

YouTube will start playing advertisements directly after the “peak” moments of its videos, the latest in a string of new ...

From bad breath to clogged ears and strange noises. A new documentary about the businessman and influencer who admitted to lying about steroid use dodges some big questions. New norms for using ...

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