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"You will be on that plane, Michael" - How Michael Jordan's mom forced him to fly to Nike headquarters to sign first shoe deal
Long before Air Jordans dominated the sneaker world and became a cultural phenomenon, Michael Jordan was just a young basketball player fresh out of college with no interest in Nike. In 1984 ...
Forbes9mon
How The Jordan Brand Classic Can Further Elevate The Nike Brand
A mile from where Michael ... importance the Jordan Brand has within the game.” It’s also a great way to promote a significant arm of the dominant sportswear company. Nike earned $50.6 billion ...
TribLIVE.com1y
'Air' follows Trafford native's pursuit of Michael Jordan for Nike
the film tells the story of Vaccaro persuading Nike head Phil Knight (Affleck) to sign a young Michael Jordan as the face of the company, before Jordan had even set foot on an NBA court.