Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing.

Name: Chase B x Travis Scott x Jordan Jumpman Jack (mock-up pictured above) Colorway: Black/Night Silver/Anthracite/Illusion ...

In total, Nike featured nine female sports stars in the commercial — Clark, Richardson, gymnast Jordan Chiles, USC basketball star Juju Watkins, WNBA star A'ja Wilson, Spanish soccer player Alexia ...

Kendrick Lamar wore Nikes in the halftime show; Serena Williams wore Converse. The post Nike’s Huge Super Bowl: From Jalen Hurts to Kendrick and Serena appeared first on Front Office Sports.

During last night’s Super Bowl LIX halftime show, Kendrick Lamar took yet another victory lap—following his Grammy win last weekend for “Not Like Us” —to cap off one of the most heated feuds in recent ...

Jalen Hurts has had a great season, but his off-field ventures have helped him secure deals with brands like Nike, and create ...

Why DEI Works for Business By ROD COTTON Perhaps it’s no coincidence that the tumultuous events of the past few weeks fell on ...

Super Bowl LIX ads avoid politics, featuring stars like Ben Affleck and David Beckham, as brands spend record $8M per slot for pure entertainment.

Footwear giant Nike (NKE) is going big on a Super Bowl Ad Campaign to win back consumers and create demand. Nike has started ...

In recognition of the fact that women athletes are often “damned if they do and damned if they don’t“ in a world that judges ...

Jason Fitz, Jori Epstein, Charles Robinson and Frank Schwab join forces from the Toyota Land Cruiser set at Super Bowl LIX to go behind the scenes on the final game of the 2024 NFL season. With the ...

The Philadelphia Eagles quarterback wore a pair of red and black Air Jordan 1s during their matchup against the Kansas City ...