NIKE, Inc. is dominating NBA All-Star Weekend, displaying its dedication to the game with exclusive events, exhibitions and product drops across its ...

There are several important days on the sports calendar for the sneaker industry, but nothing can compare to the hype ...

Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The ...

Kevin Durant became just the eight player in NBA history to surpass 30,000 career points Tuesday night. To celebrate the ...

Nike had not released a Super Bowl ad since 1998 until Sunday night. During Super Bowl 59, the sports giant dropped a new commercial, breaking a 27-year Super Bowl ad drought. Nike used Northern ...

Teenage athletes with dedicated social media followings are becoming the next generation of brand ambassadors, and they can ...

After donning a sweatshirt with Michael Jordan on it during the X Games, it appears that Powell may be riding for the brand.

One of Michael Jordan’s most ... launch during holiday ’25 from Nike’s SNKRS platform and select Jordan Brand retailers. The sneaker’s style code is DN3707-202. Retail pricing has not been confirmed.

The Mavericks' first home game of the post-Doncic era ... to represent several of Nike's NBA athletes before he was promoted ...

This post contains affiliate links ... For four decades, NBA legend and former Chicago Bulls shooting guard Michael Jordan has proven himself to be just as unstoppable in the sneaker industry ...

Michael Jordan has been compared to many things throughout his career as an NBA player and businessman, but fans were shocked when Kanye West added a new one to the list.