Liverpool have announced a blockbuster new kit deal that will see their shirts and training wear manufactured by adidas after ...

Whether Adidas can win more American shoppers from market leader Nike will be key to its continued success this year, investors and analysts said, as the German brand looks for new sources of growth ...

Liverpool and Adidas will reunite from next season onwards and their first collection of kits for 2025/26 is to see Liverpool ...

Liverpool have announced a blockbuster new kit deal with Adidas, with the sportswear replacing Nike, and the new home shirt ...

Asos sportswear director Tim Williams reveals a glimpse into the etailer's strategy for growing its sportswear division ...

The end is in sight for Nike and Liverpool’s time together following the official announcement that the Reds have signed a ...

Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning fans will get a stream of unique kits and merchandise ...

Liverpool will be one of only a handful of sides who will get the Adidas Trefoil logo on their third kit next season.

A jury found that Lululemon infringed on certain structures of Nike shoes but not on the company’s proprietary Flyknit technology patent. Nike earned a win in another patent infringement lawsuit filed ...

With Adidas set to take over the reigns of next season's Liverpool FC kit, fans could expect a stunning 90s throwback and ...