While most companies save their best commercials for Super Bowl Sunday, Nike got a head start on their big ad. The footwear ...

The spot stars Michael Jordan, Travis Scott and DJ Khalid and is set to the tune of Queen’s Another One Bites the Dust.

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Kevin Durant became just the eight player in NBA history to surpass 30,000 career points Tuesday night. To celebrate the ...

Super Bowl screen after a 27-year hiatus, but rather than continue to air the “You Can’t Ban Greatness” Jordan Brand ...

Interview with Jordan Brand executives about the development of "40 Years of Greatness" campaign and the company's plans for ...

Rating what Super Bowl ads have been the greatest in history is a bit like the Oscars. Services like Ad Meter gauge what is popular at the time, but as history has shown, like the Oscars, what becomes ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Michael Jordan's legacy has grown ... But to celebrate 40 years of greatness, Jordan Brand continues to reimagine sneaker history had Nike not paid the fine for MJ's red and black sneakers.

With a name that conjures images of athletic greatness, Michael E. Jordan is making his own name in the business world.