From paid media to Pavlov, how does psychology drive stronger brand loyalty and better customer retention? Follow Correlate’s thinking for the ‘why’ behind using psychology for campaign performance.

A range of issues such as incongruence, priming, and psychological reactance can render messaging ineffectual. Focusing on ...

Boost your email marketing with persuasive, psychology-backed strategies that ethically drive action. The post How cognitive ...

Persuasion is a privilege, a chance to connect, inspire and make a positive impact. It’s not just about winning agreements; ...

This project will make a significant contribution to: Developing dissonance reduction strategies that can inform the way in which destination managers, marketers and policy makers develop ...

In this blog, we'll explore 20 brilliant examples of UGC campaigns that went viral and left a lasting effect on both brands and consumers. Starbucks launched the "White Cup Contest" to engage its ...

Probably not even that persuasive." Senator Shoebridge is among a group of concerned crossbenchers who are calling on the federal government to immediately safeguard the election campaign from ...

Whenever the Lunar New Year celebration rolls around, I am reminded of something that, at first articulation, might appear oddly positioned in relation to the festivities of the new year: I ...

SPRINGFIELD, Ohio — Donald Trump sent this central Ohio city into a political tailspin when he falsely claimed during the presidential campaign that Haitian migrants here were eating residents ...

Can you provide examples of ethos in advertising? How can a brand develop ethos in its advertising campaigns? What role do testimonials ... Aristotle to describe a person’s character. It is a ...

He argues that Baldoni’s legal team was protecting him from Lively’s media campaign. Examples of alleged attacks from Lively include her side describing Baldoni as an “abuser” and his ...