Why did Aritzia open a café inside its flagship store in Toronto? Why did Burberry pivot from fashion photography to ...

AI Powers Persuasive Health Messages, Real-Time Campaigns PNAS Nexus AI can help public health agencies in the quest to end HIV. The United States is pursuing an initiative to end the HIV epidemic by ...

The whitepaper describes how the fusion of behavioural psychology with data-driven media buying creates a next-level targeting playbook built on three pillars: Regulatory focus theory explains how ...

Examples of experimental and control messages posted by agencies (top: experimental—A and B and bottom: control—C and D). Post creators: A, B, C, and D. Credit: PNAS Nexus (2025).

Psychological safety, which means having an environment where people feel safe to speak up, was once an obscure term in psychology and management research. Today the concept is downright popular ...

Persuasion: War of the Words How to argue effectively, convince others you are right and win every time. By Alison Fromme published March 1, 2007 - last reviewed on June 4, 2025 ...

Persuasion: War of the Words How to argue effectively, convince others you are right and win every time. By Alison Fromme published March 1, 2007 - last reviewed on June 4, 2025 ...

Campaigns are appealing to the frontal lobe with less success. With all due credit to Andrew Yang, this is Archie Bunker’s time to shine. If you’re still writing centrist rational policy arguments for ...

Cryptocurrency hackers are moving away from exploiting smart contract vulnerabilities and targeting users through social engineering schemes, Web3 cybersecurity company CertiK said. More than $2.1 ...