Bob Cialdini is the world's expert on the topic of influence, and his research has uncovered 6 key principles of persuasiveness. Skip to main content Mobile Navigation ...

Decision Principles. Media Why You Need to Pick Up a Book Again ... Journal of Social and Clinical Psychology, Vol. 37, No. 10, 2018, pp. 751-768. (2009, March 30).

Grow with the principles of positive psychology. Positive psychology focuses on building what’s good in your life. You’re more likely to experience growth and happiness when your mind is in a ...

The positive psychology movement is known for helping people improve their happiness, well-being, and productivity. This remarkable and practical book list will help you do just that.

AN absence from London prevented me from seeing the review that appeared in NATURE of October 13, p. 535, under the heading “ Mental Athleticism,” of my work “ Principles of Psychology ...

Many of the strategies discussed below are rooted in principles found in Robert B. Cialdini’s “Influence: The Psychology of Persuasion”. Read that book. Then reread it.

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Research by leading social scientist Robert Cialdini has found that persuasion ... Cialdini expands on the six principles of persuasion and how ... His 2001 book Influence, which laid out ...