Kids are natural born psychologists, trying to figure out how the world, and the people in it, works. They’re never too young to learn some of the basic principles of social science.

Bob Cialdini is the world's expert on the topic of influence, and his research has uncovered 6 key principles of persuasiveness. Skip to main content Mobile Navigation ...

Grow with the principles of positive psychology. Positive psychology focuses on building what’s good in your life. You’re more likely to experience growth and happiness when your mind is in a ...

The positive psychology movement is known for helping people improve their happiness, well-being, and productivity. This remarkable and practical book list will help you do just that.

Research by leading social scientist Robert Cialdini has found that persuasion ... Cialdini expands on the six principles of persuasion and how ... His 2001 book Influence, which laid out ...