Understanding human behavior is one of the most powerful ways to understand your buyers. Modern buyers want to feel special.

For millions of people, coffee is more than a beverage — it’s a ritual, a comfort, and the one thing that turns mornings from ...

Science says your private conversations may hold clues to how you think, focus, and feel. Discover what your inner voice really tells you.

Greatness, psychologists suggest, is a way of being, not performing. It comes from choices made in ordinary moments, when no one is watching, ...

Have you ever caught yourself muttering under your breath while working through a problem, or perhaps engaging in a full conversation with yourself in the mirror ? This seemingly odd behavior is far ...

Your living space silently shapes your mental state every single day. While you might focus on big renovations or expensive ...

Virginia Tech scientists found that age-related memory loss stems from molecular changes in the brain. Memory decline might not be just a natural part of aging. Researchers at Virginia Tech have ...

Another major benefit of the practice: climate control. “Temperature preference when sleeping is highly individualized,” ...

Summary: New research shows that people tend to prefer simple explanations even when complex ones are more accurate. The study found that individuals focus mainly on visible or known causes while ...

For the past several years, the Frist Health Center has been under construction, but it recently opened its doors to the ...

A new theory says personal change is like geographical exploration. Just as maps expand when new lands are discovered, our ...