From paid media to Pavlov, how does psychology drive stronger brand loyalty and better customer retention? Follow Correlate’s thinking for the ‘why’ behind using psychology for campaign performance.

TAMPA, Fla., Feb. 18, 2025 /PRNewswire/ -- Global Soccer Development (GSD) and Cadiz CF are excited to announce an ...

Using portable EEGs, researchers found that when groups of people watch the same health promotion videos, their brain activity syncs up, indicating that the message has gone beyond being seen and ...

This is the “ fresh start effect .” It’s a psychological phenomenon that explains why certain milestones—like the start of a ...

As consumers spend more during Valentine’s Day, companies prepare with custom products and marketing for the occasion.

Shanghai unveils a series of consumption promotion events on January 22 as part of the initiative launched by the Ministry of Commerce to celebrate the upcoming Spring Festival, which was inscribed by ...

Scientists have found that taking a playful approach to life doesn't mean you don't take your situation seriously, but it can ...

University of Chicago psychology professor Shigehiro Oishi has spent his career studying happiness, meaning and what truly ...

Seven studies emphasize the psychological benefits of mind-body exercises. Three cross-sectional studies, employing large-sample mediation models, confirmed the role of mind-body exercises in ...

A one-off tournament or match in cricket is a special event that takes place only once, often to celebrate a major occasion or to create a unique competition between teams. Unlike regular series ...

Quarterly Involvement Fair offers opportunities to discover on-campus communities that inspire and events that excite.