(Bloomberg/Cecilia D’Anastasio) — Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds since the company went public in 2021. It’s ...
“Gaming has always been appealing to brands because in the beginning they could do anything,” said Allison McDuffee, global head of brand insights and measurement at Roblox. “But then everybody kind ...
Roblox has named SuperAwesome as its sole third-party commercial and technology partner for contextual advertising directed at users under 13 worldwide, the two companies announced June 4, 2026, from ...
This past weekend’s Roblox Developers Conference highlighted the platform’s rapid growth — but also the continued tension between the platform’s creators and its ad sales team. On Sept. 5 and 6, ...
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