“Until very recently, people didn’t even know this industry existed outside of the South." ...
The hashtag RushTok has garnered billions of views since its creation in 2021, with brand staples like Poppi making repeat ...
Brands are increasingly leveraging sorority recruitment to authentically connect with Gen Z consumers and beyond, and ...
For many of Nicholls’ incoming students, the beginning of the fall semester marks the official start of a five-day-long ...
You’ve probably spotted Parke’s collegiate sweatshirts all over your social feeds, where influencers have turned the brand ...
Plus, how a move to make drinks more customizable backfired with Starbucks chai loyalists ...
The social media spotlight on the annual event has only increased brand interest and sponsorship, and brands like Poppi may ...
The growth of “RushTok” — the name often given to TikTok, Instagram, and other social media content tied to sorority recruitment, or rush — ...
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