The growth of “RushTok” — the name often given to TikTok, Instagram, and other social media content tied to sorority recruitment, or rush — ...

On Aug. 4, a Nike customization trailer pulled up outside Gamma Phi Beta at the University of Alabama. Inside were sneakers, fleeces, and other gear that members could personalize with sorority ...

Since “RushTok” emerged in 2021, spurred by megaviral “ Bama Rush ” content at the University of Alabama, back to school has been marked by a surge of content documenting potential new members ...

Andreessen Horowitz partner Olivia Moore breaks down her viral TikTok experiment.

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. RushTok: It’s a glittery, chaotic (and strangely addictive!) ...

Add Yahoo as a preferred source to see more of our stories on Google. While what goes into the curation of every TikTok user's For You page remains a mystery, one thing has become clear—content from ...

Add Yahoo as a preferred source to see more of our stories on Google. The fascination with following sorority hopefuls at the University of Alabama has evolved into an entertainment empire. (Photo ...

Plus, how a move to make drinks more customizable backfired with Starbucks chai loyalists ...

It’s day two of philanthropy round. Will you be wearing the Pants Store skort with the Kendra Scott earrings, or the Shein shorts with the bangles from Amazon? As long as you don’t forget the heels ...

This cute white dress works for several days of rush, from sisterhood to preference day. It's also part of Lulus' buy two, get one free sale. Just add three sale items to your cart to snag this deal.

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. RushTok: It's a glittery, chaotic (and strangely addictive!) ...

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