NBCU Chief Marketing Officer Jenny Storms celebrates the studio’s Legendary February branding push at TheWrap’s Brand Integration Breakfast ...

Before the clampdown, gaming companies were gearing up for explosive IPL spending, double marketing spends with bigger prizes, sharper creatives, and deeper integrations ...

Advertising veteran Yesudas S Pillai on how major sporting events today are as much about attention economics as they are about sport ...

Industry leaders talk about why the Super Bowl is still the ultimate advertising stage, even though strategies are changing.

Leaders convene and fight over the direction and reform in major college sports, because no one can agree how to do it ...

Iran's first Oscar-nominated documentary will compete in Hollywood at a time of incredible tumult at home, days after US-Israeli strikes killed the country's long-time supreme leader. As the Islamist ...

Barcelona have reportedly made Sporting defender Goncalo Inacio their 'top target' for the upcoming summer transfer window. It’s been widely reported that Hansi Flick’s side are looking to sign a ...

Researchers headed by a team at the University of California, Irvine, Joe C. Wen School of Population & Public Health have built what they suggest is the first cell type-specific gene regulatory ...

Super Bowl LX kicked off an unusually dense year of high-profile sporting events. These are the retail-focused ads that stood ...

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Stepping onto the set of the new Dunkin’ Super Bowl commercial felt like a dream come to life for star Jasmine Guy. “I felt like I was dreaming,” Guy told the Globe in a Zoom interview last week, ...