Think Long-Term: The market's short-term "moods" are noisy. Focus on fundamentals and time horizons.

Introduction: The Psychology Behind Consumer Behavior Every day, we make countless decisions—what to eat, what to buy, and ...

For example, the field of behavioral economics emerges from bringing insights from psychology to bear on economic behavior, thereby predicting and explaining behavior that is not anticipated by ...

Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. It differs from neoclassical economics, which assumes that ...

"A behavioral financial advisor is trained on the elements of psychology and neuroscience that can drive those beliefs and behaviors and uncover observations that their clients may not realize or ...

What is psychology, and why should you major in it? Dr. Phil and Sigmund Freud might be the first thing you think of, but as the science of mind and behavior, psychology is much more than that. While ...

Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a powerful pathway to influencing customer behavior, relationships, and sales.

Assure the viability of the profession through participation in its governance. Behavior analysis is an approach to psychology emphasizing the study of behavior in its historical and situational ...

Both a B.A. and Ph.D. are offered. Psychology is a science based on a large body of social and behavioral research that is expanding its boundaries to overlap with neuroscience and health science.