GenAI has made waves across every company, and marketing is one of the core disciplines navigating the choppy waters.

RowShare is an innovative data management tool built on the belief that every client’s unique processes deserve better than generic spreadsheet platforms. RowShare offers a suite of features that ...

Spark's moat is supported by cost advantage and economies of scale in a relatively small market. Spark is the equal-largest player in mobile with over 40% service revenue market share. The dominant ...

External control arms (ECAs) - also known as synthetic control arms - are based on real world data (RWD ... trial decisions and extensively in post-marketing studies. ECA’s provide actionable ...

Target is facing backlash for its DEI pullback from customers, the heirs to one of its founders and civil rights activists.

Dubai, UAE, Dentsu MENA, a leading integrated marketing solutions company, announced a strategic partnership with VWO, a world-leading customer experience, AB testing and conversion optimization ...

James Blake is a Grammy-winning musician who felt the traditional music business wasn't working for him. So he took all of his business in-house.

The book talk hoped to inspire Gen Z audiences to address the damaging effects of social media.

With the appointment of the new head of state and the Government that followed last year, Sri Lanka has unleashed a new ...

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

As AI evolves, its role in marketing will only grow. By embracing data-driven insights and AI-powered tools, marketers can unlock unprecedented levels of efficiency, creativity and ROI.