GenAI has made waves across every company, and marketing is one of the core disciplines navigating the choppy waters.

Basis Technologies introduced Unify, which facilitates data access and campaign planning across a brand’s in-house ...

As a product management professional, I’m obviously focused on delivering great products. But after more than a decade using and managing technology and data products, I see the big picture of where ...

RowShare is an innovative data management tool built on the belief that every client’s unique processes deserve better than generic spreadsheet platforms. RowShare offers a suite of features that ...

To stay ahead and grow, marketers need smart strategies and the right tools. Adtaxi experts have key predictions and ...

Spark's moat is supported by cost advantage and economies of scale in a relatively small market. Spark is the equal-largest player in mobile with over 40% service revenue market share. The dominant ...

External control arms (ECAs) - also known as synthetic control arms - are based on real world data (RWD ... trial decisions and extensively in post-marketing studies. ECA’s provide actionable ...

Are you a startup struggling to find an office solution that doesn’t drain your budget while meeting your needs?

DeepSeek R1 offers cost-effective AI writing solutions with open-source flexibility. Learn its strengths, weaknesses, and ...

Loading external pages may require significantly more data usage. The marketing world, Mantonakis says, has taken notice. "In the last week or so, every professor, every class, no matter what the ...

Target is facing backlash for its DEI pullback from customers, the heirs to one of its founders and civil rights activists.

Dubai: Leading global recruitment firm Michael Page, part of FTSE 250-listed PageGroup, has released its highly anticipated ...