Slam dunk: March Madness scores big bucks, netting more than $1B annually in broadcasting
March Madness is an annual slam dunk -- in more ways than one. It has proven to be a lucrative event for the National Collegiate Athletic Association (NCAA), as the men's basketball tournament generates more than $1 billion in broadcasting rights alone each year.
There was pushing and shoving after the jam that led to technical fouls in the final seconds of the Big East Tournament ...
Friday night's Big East semifinal between Creighton and UConn ended in a scuffle after a Bluejays player threw down a dunk in the final seconds ...
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