The financial firm formerly known as "abrdn" changed its name to "aberdeen" after a corporate rebrand four years ago was ...

A British investment firm restored most of the vowels to its name after a widely ridiculed revamp that showed the pitfalls of ...

By Iain Withers and Sinead Cruise LONDON (Reuters) -Abrdn said on Tuesday it would add back dropped vowels in its name after ...

UK-based investment company Abrdn will be adding vowels back into its name. The firm will now be known as 'aberdeen group plc ...

One of the UK's oldest finance firms has abandoned a four-year rebrand which saw it mocked for removing the vowels in its ...

Fund managers Abrdn is now to be known again as aberdeen, four years after a vowel-less rebranding from Standard Life ...

Less than four years after a radical rebrand that saw the company drop most vowels from its name, Abrdn Plc has bowed to ...

One of Britain’s biggest and oldest finance firms has renamed itself Aberdeen Group after a short-lived – and widely mocked – rebrand to Abrdn. The 200-year-old fund management giant was previously ...

Abrdn is changing name again, with an announcement in its full-year results statement that the company's name will now be ...

One of Britain’s biggest and oldest finance firms has renamed itself Aberdeen Group after a short-lived – and widely mocked – rebrand to Abrdn. The 200-year-old fund management giant was ...