Bedrock is a key part of Amazon’s broader AI strategy, competing against services such as HuggingFace and Google’s Vertex AI. Amazon, Google, Microsoft, and other major cloud platforms are looking to AI to fuel their growth, offering a variety of new AI services and tools that tie into their core cloud services.

Amazon is betting that offering AI models of similar capability to others but at a lower price will be the key to winning marketshare

The e-commerce and cloud computing giant is pushing to join the top tier of AI players and is spending big money to get there.

Amazon.com's cloud unit on Tuesday showed new data center servers packed with its own AI chips that will challenge Nvidia , with Apple coming aboard as a customer to use them.

Apple uses custom Trainium and Graviton artificial intelligence chips from Amazon Web Services for search services, Apple machine learning and