Apple is hosting its "Surprise and Shine" event on Sept. 9 at 10 a.m. PT. Apple has already confirmed that we'll see the newest generation of iPhones, but we're also expecting new AirPods, Apple Watches, and more. You can watch the event live on Apple's website, YouTube, and Apple TV.

Ternus replaced Cook at the helm on Sept. 1, becoming just the second Apple CEO since Steve Jobs resigned in 2011 shortly before his death. Cook has warned that supply constraints will persist, and the company noted during its earnings call in July that it would become an even bigger issue for the company during the September quarter.

Apple Watch Series 12 and Ultra 4 add ambient Shazam music recognition via Audio Intelligence, similar to Google Pixel's Now Playing.

Apple shares were set to rise on Thursday after the tech giant launched several new products, including the iPhone 18 Pro and the foldable iPhone Duo, with analysts noting efforts by the company to keep luring cost-wary consumers.

Apple has raised the starting prices of several iPhone models by $100, adding another higher-cost item to the list of everyday products consumers are paying more for under President Donald Trump. Apple did not announce an iPhone 18 today,