Ternus replaced Cook at the helm on Sept. 1, becoming just the second Apple CEO since Steve Jobs resigned in 2011 shortly before his death. Cook has warned that supply constraints will persist, and the company noted during its earnings call in July that it would become an even bigger issue for the company during the September quarter.

Apple is hosting its "Surprise and Shine" event on Sept. 9 at 10 a.m. PT. Apple has already confirmed that we'll see the newest generation of iPhones, but we're also expecting new AirPods, Apple Watches, and more. You can watch the event live on Apple's website, YouTube, and Apple TV.

The simple answer is that the novel design of today’s foldable phones could help re-establish the high end of the phone market. They are meant to stand out in a sea of standard-issue, if-you’ve-seen-one-you’ve-seen-them-all smartphones.

Apple is wasting no time moving on from the Tim Cook era.  But its first flagship product under new CEO John Ternus looks just like previous launches with Tim Cook’s playbook. On Wednesday, the company revealed the iPhone Duo,

Apple will hold its annual product event on Wednesday as customers worldwide await fresh products as well as the debut of Apple CEO John Ternus.

Many tech observers thought Apple might name its folding phone the iPhone Ultra, but the company went with Duo instead. That ruffled the feathers of a certain fictional owl, Duo, the mascot for language app company Duolingo. (Duo’s used to wading into newsy issues — he once pretended to be murdered by a Tesla Cybertruck .)

As Apple launches its first folding phone, the iPhone Duo, Motorola is teasing its own upcoming passport-style foldable.

I got the iPhone 17 Pro Max last fall, and to be brutally honest, none of the iPhone 18 Pro Max rumors have convinced me it’s worth upgrading again this year. The new iPhone sounds better, of course, in all the predictable ways: a faster chip, better cameras, a smaller Dynamic Island, and potentially longer battery life.