Bible sales rose 22% compared to 2023, despite years of declining religious identification among American adults. Here's what publishers say is driving the uptick.

While total U S print book sales were up less than 1 this year through the end of October, Bible sales surged 22 compared to the same period last year, according to book tracker Circana BookScan But

Bible sales are red hot so far this year despite book sales in general being flat across the industry.Sales are up 22 percent through the end of October, according to Circana BookScan. Many buyers bought a Bible for the first time,

While the book industry as a whole is flat so far this year, sales of Bibles are red-hot. A series of anxiety-inducing events, from the election to inflation to international conflict, have driven more and more people to buy the book that is at the center of Christianity.

Hallow CEO Alex Jones joins 'The Big Money Show' to discuss the surge in Bible sales for first-time buyers and Hallow app releasing its Pray25 advent challenge.

Ms. Vazquez, a former reality show contestant and online influencer, said she considers herself a religious person but never had her own Bible before. “I have never purchased my

President-elect Donald Trump has been aggressively marketing his so-called "Trump Bible" to MAGA Republicans and Christian nationalists. But according to Fortune reporter Chris Morris, the "Trump Bible" doesn't play a significant role in the recent surge in Bible sales.