"Demure" is officially Dictionary.com's word of the year for 2024. TikTok star Jools Lebron is responsible for its virality this year.

(NEXSTAR) — In a very mindful, very thoughtful announcement Monday, Dictionary.com declared “demure,” a word made popular by TikTok but dating back roughly 700 years, as the word of the year ...

Cambridge Dictionary’s word of the year is “manifest” and Dictionary.com’s word of the year is “demure”. Very demure, very mindful indeed.

very mindful," led to the word "demure" being announced as the 2024 word of the year by Dictionary.com in November. "The word 'demure' experienced a meteoric rise in usage in 2024. Between January ...

This trend, which began last year, incorporates refined, understated clothing and accessories that exude quiet sophistication. "This spring, the demure trend, which became popular last year ...

But most importantly, demure was fun to say and lip-sync to. (Demure is also Dictionary.com's word of the year.) Loading TikTok content But the biggest impact was on Lebron's life: a few weeks ...

On the topic of celebrity relationships and public breakups, Demure acknowledged the pressures of fame, saying, “Marriage is already complicated, and being in the public eye makes it worse.

On June 16, Shinsegae Group's online fashion platform W Concept announced that it will hold a spring preshow from the 17th to ...

Move over brat, there's a new TikTok catchphrase in town and it's very demure. It’s all over your social feeds, and everyone from Wednesday star Jenna Ortega to Emily in Paris' Lily Collins ...