"Demure" is officially Dictionary.com's word of the year for 2024. TikTok star Jools Lebron is responsible for its virality this year.

(NEXSTAR) — In a very mindful, very thoughtful announcement Monday, Dictionary.com declared “demure,” a word made popular by TikTok but dating back roughly 700 years, as the word of the year ...

Cambridge Dictionary’s word of the year is “manifest” and Dictionary.com’s word of the year is “demure”. Very demure, very mindful indeed.

Move over brat, there's a new TikTok catchphrase in town and it's very demure. It’s all over your social feeds, and everyone from Wednesday star Jenna Ortega to Emily in Paris' Lily Collins ...

But most importantly, demure was fun to say and lip-sync to. (Demure is also Dictionary.com's word of the year.) Loading TikTok content But the biggest impact was on Lebron's life: a few weeks ...

On June 16, Shinsegae Group's online fashion platform W Concept announced that it will hold a spring preshow from the 17th to the 2nd of next month.