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And dubbing has played a key role in drawing more viewers. On Netflix, more people chose to watch “Squid Game” dubbed over the version voiced by its original cast in Korean.

YouTube’s new Promote tools give creators more control over boosting videos and running campaigns directly from Studio.

To meet the dubbing demand, Netflix has ramped up its operations. It currently works with some 125 facilities worldwide to dub into and out of some 31 languages.

Dubbing, DeMita adds, is a unique kind of performance because “the dub should never call attention to itself. We want the audience to forget about the dub as quickly as possible and watch the show.