it turns out false memories can be formed much quicker. Now researchers have devised an experiment to test how and how quickly this can happen. What is a polymicrobial infection? What to know ...

But here’s the twist: the line between reality and imagination has never been thinner. With social media, AI, and algorithm-fed content, we can live in a world where virtual existence isn’t just an ...

Many people believe that their memories preserve events exactly as they occurred and store them in their brains. But, as Elizabeth Loftus, an influential psychologist, has demonstrated, “Memory works ...

Created with Sketch. The misinformation effect refers to the creation of false memories as a result of processing new information. In a famous experiment, researcher Elizabeth Loftus demonstrated ...

Researchers deliver bursts of light to specific cells in the mouse hippocampus to implant false memories about a fearful event ... A series of rodent experiments showed that even with abundant food ...