The research found that there is likely to be more reputational damage done to a brand's trust if artificial ...

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds.

MIAMI, FL / ACCESS Newswire / February 24, 2025 / In the fast-evolving world of influencer marketing, On The House (OTH) ...

In an era in which influencer marketing dominates digital platforms, a groundbreaking study in the journal Management Science ...

Social media influencers who are passionate about environmental causes can help the tourism industry inspire tourists to engage in pro-environmental behavior to help mitigate waste and pollution, ...

Learn how AI-powered tools are reshaping influencer marketing strategies, driving ROI, and fostering authentic creator ...

For years, performance media has followed a rigid, data-driven structure: awareness first, then consideration, and finally ...

As part of this collaboration, Titan is using Qoruz’s platform to find influencers, access data insights, and manage ...

As brands demand clearer ROI and influencers pushing for fair pay, this new division from the integrated creative and digital ...

Along with marketing and advertising giants launching subsidiaries for the influencer segment, industry players say agencies ...

As part of this collaboration, Titan will use Qoruz’s platform to streamline influencer discovery, access data-driven ...