AI influencer marketing may pose risk to brand trust, new research finds
The paper concludes that "organizations must recognize their accountability for the actions of AI-powered virtual influencers ...
The 'dark side' of social media influencers and their impact on marketing and consumer behavior
Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds.
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Call for listings in Campaign’s Gaming, Social Media and Influencer Marketing Guide 2025
The 2025 guide will offer essential insights for planners at agencies, brands, and clients looking to integrate gaming and ...
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The new marketing funnel: How community influence drives conversions
For years, performance media has followed a rigid, data-driven structure: awareness first, then consideration, and finally ...
Later Announces Partnership with Snap Inc. Delivering the Industry's Most Comprehensive Integration for Social and Influencer Marketing
Later, a leader in influencer marketing and social media management software and services, today announces a partnership with Snap Inc. (NYSE: SNAP), that redefines creator partnerships and content ...
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Social Panga unveils ‘The Viral Union’ – a new influencer marketing vertical
AI-generated representative image Social Panga, India’s integrated creative and digital marketing agency, has announced the ...
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Titan partners with Qoruz for influencer marketing campaign management
As part of this collaboration, Titan is using Qoruz’s platform to find influencers, access data insights, and manage ...
Revolutionizing Influencer Marketing: How OTH Network is Redefining Brand and Creator Collaborations
MIAMI, FL / ACCESS Newswire / February 24, 2025 / In the fast-evolving world of influencer marketing, On The House (OTH) ...
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Influencers anxious, but are brands pulling back post India’s Got Latent?
Instead of cutting back on influencer marketing, brands are recalibrating and aligning with content creators who foster real ...
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Titan Partners announces influencer marketing campaign partnership with Qoruz
As part of this collaboration, Titan will use Qoruz’s platform to streamline influencer discovery, access data-driven ...
The brands dominating with influencers, from giants like Spotify and Netflix to fast-growing celebrity businesses
Spotify and Netflix were 2024's top brands in influencer marketing on social media, while Fenty Hair and Cécred were ...