AI influencer marketing may pose risk to brand trust, new research finds
The paper concludes that "organizations must recognize their accountability for the actions of AI-powered virtual influencers ...
The 'dark side' of social media influencers and their impact on marketing and consumer behavior
Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds.
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Call for listings in Campaign’s Gaming, Social Media and Influencer Marketing Guide 2025
The 2025 guide will offer essential insights for planners at agencies, brands, and clients looking to integrate gaming and ...
Bizcommunity5h
The new marketing funnel: How community influence drives conversions
For years, performance media has followed a rigid, data-driven structure: awareness first, then consideration, and finally ...
Later Announces Partnership with Snap Inc. Delivering the Industry's Most Comprehensive Integration for Social and Influencer Marketing
Later, a leader in influencer marketing and social media management software and services, today announces a partnership with Snap Inc. (NYSE: SNAP), that redefines creator partnerships and content ...
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Social Panga unveils ‘The Viral Union’ – a new influencer marketing vertical
AI-generated representative image Social Panga, India’s integrated creative and digital marketing agency, has announced the ...
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Titan partners with Qoruz for influencer marketing campaign management
As part of this collaboration, Titan is using Qoruz’s platform to find influencers, access data insights, and manage ...
Revolutionizing Influencer Marketing: How OTH Network is Redefining Brand and Creator Collaborations
MIAMI, FL / ACCESS Newswire / February 24, 2025 / In the fast-evolving world of influencer marketing, On The House (OTH) ...
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Titan Partners announces influencer marketing campaign partnership with Qoruz
As part of this collaboration, Titan will use Qoruz’s platform to streamline influencer discovery, access data-driven ...
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Influencer marketing agencies gearing up for the Rs-100 crore club?
Along with marketing and advertising giants launching subsidiaries for the influencer segment, industry players say agencies ...
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From hype to skepticism: Trust-deficit in influencer marketing on social media
Another iCubesWire survey of 1,000 participants revealed that 53 per cent do not trust influencer content, with only 13 per ...