At Brand Influence Agency, we’ve seen how this shift has fundamentally changed the way brands must approach marketing.

Many creators generate income through brand collaborations, ad partnerships, affiliate marketing, subscriptions, and their ...

Celebrating retail excellence across innovation, creativity, and community impact.Saadiyah Kahn (asset and general manager ...

It's your favorite book influencer's favorite book. Galley brags are hot across social media, and it's changing the way new ...

Part of what makes these posts so compelling, experts said, is the personal stories that influencers often shared, such as Ms ...

Revolve Group reported better-than-expected fourth-quarter earnings with significant gains in revenue and earnings per share.

Video editing, web design, no code apps and user-generated content are all promising side hustles that can be transformed ...

Furthermore, we're encouraged that Amer is decentralizing its innovation and marketing efforts to better resonate with the varied preferences of global consumers. This empowers individual brands to ...

Building and scaling a successful business and brand identity in 2025 requires a combination of strategic vision, effective ...

Social media influencers who are passionate about environmental causes can help the tourism industry inspire tourists to engage in pro-environmental behavior to help mitigate waste and pollution, ...

The paper concludes that "organizations must recognize their accountability for the actions of AI-powered virtual influencers ...

New York Attorney General Letitia James accuses 13 e-cigarette companies of illegally selling flavored vapes and targeting young kids.