ESPN, Jimmy Pitaro
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The cancellation of the planned docuseries on Colin Kaepernick has left more questions than answers. The project, set to be directed by acclaimed filmmaker Spike Lee, will not move
When ESPN opted out of its contract with Major League Baseball in February, the network was hoping to get a reworked package at a lower cost while Commissioner Rob Manfred thought the sport could optimize its rights in the short term for Home Run Derby and wild card round.
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ESPN Finally Enters Its Streaming Tomorrowland, Taking Wraps Off Long-Awaited Direct-To-Consumer App
After years of questions about its streaming future, ESPN is finally unveiling a new service that dramatically expands its digital footprint.
Consumer TV advertising for Disney bundles already has many variations, including one packaging Disney+ and Hulu with WBD's HBO Max.
ESPN's new app features include a personalized Sports Center, fantasy and betting integrations, shopping, and short-form video feed "Verts"
My colleague Andrew Marchand has the must-read story of how ESPN got to this company-defining moment, under its chairman Jimmy Pitaro, who has spent north of $80 billion on live-sports rights during his tenure to keep fans tuned in to ESPN and to stave off the Thanos-like inevitability of YouTube and Netflix consumption.
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Disney CEO Bob Iger: We believe the new app will ‘contribute nicely' to ESPN's bottom line over time
Bob Iger, Disney CEO, and Jimmy Pitaro, ESPN chairman, join CNBC's 'Squawk on the Street' to discuss ESPN's new direct-to-consumer platform, how the success of the app will be measured, and much more.
The launch of the ESPN DTC platform and new app is one of the seminal moments in the history of the WorldWide Leader in Sports. But ESPN president Jimmy Pitaro wants to make it clear that there is more to come than what is available at launch.