While the market continues to be unpredictable, one thing remains clear: social media continues to play a central role in ...

The campaign commemorates the Tech Fleece drop, complete with a lineup of pastel-hued tech zip-ups and pullovers as well as ...

With the original contract set to expire in 2027, the new 10-year extension means their partnership will last through 2038.

Nike has enlisted Sha'Carri Richardson and Latto to promote its latest NOCTA line. The pair act as the proprietors of a ...

In an industry where collaborations often feel forced, Latto ‘s latest venture with Drake’s NOCTA label breaks the mold. The ...

Here are all the albums we couldn't get off our minds in 2024, from Beyoncé's "Cowboy Carter" to Sabrina Carpenter's "Short n ...

Some fans attributed this to their prior collaboration, “Housekeeping Knows” from Drake’s “100 Gigs” leak earlier this, ...

They’ve since collaborated on songs like Latto’s “Wheelie” and “Pull Up.” On Latto’s newest album Sugar Honey Iced Tea, she ...

Up Next Latto, DJ Khaled and Ludacris serve as judges offering advice and expertise to up-and-coming rappers competing for ...

The 22-year-old rapper and soon to be Georgia State University graduate won Season Two of the Netflix reality series “Rhythm + Flow.” The show, which aired its final three episodes on Dec. 4, follows ...

BI spoke with celebrity stylists Courtney Mays, Kris Fe, and Sam Woolf to learn who had the best style of the year. Here's ...