But the theater owner’s organization is looking to the future, with a new name and a refocused mission. The group will now be ...

Cinema United was formerly known as the National Association of Theatre Owners -- or "NATO" -- before officially rebranding ...

LAS VEGAS —Movie theater owners are making a new push to keep films in cinemas for a longer period before they are available for audiences to watch at home. Cinema United, a trade organization ...

"We have the ability to give the experience of 35mm, 70mm, 16mm... We care about it." Theater association Cinema United has ...

Cinema United represents the 32,000 screens in the U.S. and another 30,000 screens across 88 countries, and that encapsulates not just the “Theatre Owners” of NATO but also the employees at ...