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As Omnicom–IPG merger looms, uncertainty clouds DDB’s future
Naturally, the news has sent shockwaves across the industry. After all, this is an agency that redefined advertising in the ...
Reports in international media suggest that following the merger, the new entity will consolidate the creative operations ...
Iconic ad agencies like McCann, BBDO, DDB and more are being evaluated and their future as go-to-market brands isn't guaranteed.
Known for its legendary work with Volkswagen, John Lewis and McDonald’s, DDB has shaped advertising culture for decades. Many ...
Omnicom’s storied advertising network DDB (Dane Doyle Bernbach) is set to be dissolved after its acquisition of Interpublic ...
The future of DDB as a global network is in doubt as parent company Omnicom has confirmed it is carrying out a “rigorous” review of all of its agency brands. It is thought Omnicom is likely to scale ...
Omnicom Media Group (OMG) is laying the groundwork for its future merged operations as OMD co-CEO Laura Nice shifts over to ...
Bill Bernbach once said creativity was the most powerful force in business. As Omnicom and Interpublic Group move closer to finalising their US$13.5 billion merger, market forces may yet prove him ...
Omnicom Group Inc. ("Omnicom") (NYSE: OMC) and The Interpublic Group of Companies, Inc. ("IPG") (NYSE: IPG) today announced that, in connection with the closing of the merger between Omnicom and IPG ...
Omnicom has addressed industry speculation that its historic DDB brand could be retired as part of the holding company's ...
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FTC Clears Omnicom-IPG Merger, but Restricts Ad Boycotts Based on 'Political or Ideological Viewpoints'
The Federal Trade Commission has issued a proposed consent order on Omnicom and IPG's $13.5 billion merger aimed at resolving the agency's antitrust concerns and clearing the path for the deal's ...
NEW YORK, Sept. 30, 2025 /PRNewswire/ -- Omnicom Group Inc. (OMC) ("Omnicom") and The Interpublic Group of Companies, Inc. (IPG) today announced that the regulatory approval process for Omnicom's ...
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