At a time when major phone releases are as high-stakes as ever, Samsung tries to set the $800 Galaxy S25 and $1,000 Galaxy S25 Plus apart by leaning into what's new (AI), as well as the familiar (good cameras and battery life). And I am definitely impressed.

All this to say the Galaxy S25 ($800), Galaxy S25+ ($1,000), and Galaxy S25 Ultra ($1,300) are powerful, reliable, and well-equipped smartphones. They're excellent upgrades if you're coming from a three or four-year-old device. They're just not otherwise interesting or exciting.

As per fresh leak, Galaxy S25 Edge will match the Galaxy S25 Ultra by serving a 200-megapixel camera, despite being the thinnest phone in Samsung's portfolio.