Big Changes for SiriusXM Underway to Pivot Away From Streaming
SiriusXM has detailed some big changes that are coming for its strategic focus, shifting away from trying to capture streaming audiences to focusing on its core business—auto listeners. SiriusXM says it is doubling down on its core automotive subscriber segment,
SiriusXM Shake-Up: $200M in Cost Cuts, Pivot Away From Streaming
The company will also move its marketing and other resources away from “high-cost, high-churn audiences in streaming."
Streaming demoted in SiriusXM business plan
SiriusXM has released an updated strategic plan. We hear about "marketplace headwinds," and learn that streaming is demoted as a business priority. Continue Reading →
SiriusXM Plans $200M In Cost Cuts In Pullback From Streaming, "Doubling Down" On Core Auto Market; Stock Tumbles 10% On Revenue Outlook
Satellite audio firm SiriusXM is aiming to trim costs by $200 million in 2025 as it shifts away from streaming and refocuses on its core automotive market. The news, announced in a press release, follows efforts in 2023 and 2024 to achieve about $350 million in cost savings.
SiriusXM Tumbles on 2025 Revenue Outlook as Firm Outlines Cost Cuts
Shares of Sirius XM Holdings Inc., the online radio service that’s home to shock jock Howard Stern, fell as much as 9.8% after the company issued a 2025 revenue forecast that fell short of Wall Street estimates and said it will undertake a new cost-cutting drive.
SiriusXM to Cut $200 Million in Costs, Pivot Resources Away From Streaming
SiriusXM has outlined a new strategic plan that will include $200 million in cost cuts and pivoting resources away from streaming. "At SiriusXM, we are focusing on the strengths that set us apart - including our strong core subscriber base,
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SiriusXM Shifts Focus Back to Cars, Ending App Streaming Push
The SiriusXM streaming-focused strategy to capture new - and ideally younger - subscribers appears to have fallen flat after ...
SiriusXM Expects Revenue to Decline in 2025
SiriusXM expects to bring in less revenue next year than in 2024, according to the company’s latest guidance. The satellite ...
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SiriusXM Announces Executive Shakeup As The Company Refocuses On Its Core Business
Sirius XM Holdings announced the appointment of Wayne D. Thorsen as Executive Vice President and to the newly created role of ...
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SiriusXM restructures
SiriusXM has appointed a new chief operating officer and laid out a new strategic vision with a greater focus on cost cuts ...
SiriusXM Hires ADT Executive for New COO Role
SiriusXM has hired a former executive of ADT for the newly created role of chief operating officer as another member of the C-suite departs.
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Watch: SiriusXM listeners prepare for a signal boost! SpaceX Falcon 9 set to launch radio satellite
ORLANDO, Fla. - SiriusXM radio listeners can expect a signal upgrade as SpaceX prepares to launch it's 10th radio satellite ...
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SiriusXM’s ‘Auto Trends’ Talks to the Only Black Executive to Manage A $3.5 Billion Car Ad Budget
With DEI being such a lightning rod in schools of higher learning and corporate America these days, it’s no coincidence ...
Shawn Mendes Seems to Address Rumored Sabrina Carpenter and Camila Cabello Love Triangle
Shawn Mendes spoke to John Mayer on his SiriusXM radio show about "going to hang with an ex" while he was already "with someone." ...