The raise comes as Medici Brands, the recently unveiled umbrella entity for David, expands beyond its breakout protein products with candy and another consumer brand set to launch later this year The ...

The $1.5 billion sleep tech company is teaming with longevity entrepreneur Bryan Johnson as it pushes deeper into predictive health Eight Sleep is expanding its ambitions beyond better sleep, teaming ...

Any operator who thinks recovery is just for elite establishments should check their assumptions at the (red light sauna) door. With consumers increasingly knowledgeable, or at least curious, about ...

A listing could raise as much as $3 billion for Oura and some of its backers, and value it at more than $16 billion (Bloomberg) — Health and fitness ring-maker Oura Inc. filed for an initial public ...

Young adults under 30 are more locked in than any generation before on optimizing their health, according to new online purchase data Gen Z is… ...

The two-decade-old summit and its nonprofit research arm will become part of Informa, an events and academic group, with founder Susie Ellis departing early next year The Global Wellness Summit and ...

After testing the $279 Omorpho G-Vest Icon Hyrox during runs, HIIT workouts and burpees, we found it especially well suited to athletes looking for a weighted vest for Hyrox training All products ...

Two industry experts break down the math, the tiers and the strategies that separate a sustainable studio from one leaving money on the table Pricing… ...

Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern ...

Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to wearables, body-composition tracking and predictive analytics, ...

Vasa Fitness is hopping on the Pilates wave, bringing its own reformer classes to its facilities. The high-value, low-price (HVLP) gym operator is launching Studio Pilates, the fourth addition to its ...

Run clubs are growing quickly as the social side of fitness continues to drive engagement, according to Strava’s latest data With four months left in 2025, Strava is sharing a mid-year look at how its ...