As experiential budgets grow, marketers are moving from attendance and engagement metrics to brand impact, customer intent and measurable business outcomes Experiential marketing in India is entering ...

The Mumbai-based venture will offer end-to-end wedding planning, design, production and storytelling services across India and select international destinations Bizspoke and Sol Production LLP have ...

The integrated campaign positions the new Kylaq Sportline around the restless energy of a generation that chooses to carve its own path Škoda Auto India and BBH India have launched ‘For the Restless’, ...

The third edition of Hyundai’s customer engagement initiative will run from October to December, featuring family entertainment, live experiences, interactive activities and community-led experiences ...

The new Bengaluru-based practice will combine creative strategy, AI-enabled production, performance media and measurement through dentsu’s Results in a Box model Dentsu India has launched Dentsu ...

As MICE, weddings, concerts and cultural experiences grow, hotels are rethinking restaurants, lawns, lounges and event spaces as year-round touchpoints for guests, businesses and local communities A ...

Hosted at 24/7 Bar, The LaLiT New Delhi, The Doll House brought together beauty, drag, music and performance for a Dolly Parton-inspired night under Kitty Su’s Pure Love Friday Delhi's nightlife took ...

The first collaboration between adidas Originals and VegNonVeg reworks the Samba as an open-back mule, drawing on the form, colours and ornamentation of the traditional Indian Jutti adidas Originals ...

Blinkit has partnered with Pokémon for a limited-edition collectible campaign that turns its delivery bags into part of a ...

The campaign uses instrument inspired outdoor executions across Delhi, Gurugram and Mumbai, connecting the creative idea to doorstep delivery through Blinkit Honitus has taken an everyday cough and ...

The conference brings theatre practitioners and cultural voices together to raise awareness of Kashmir’s theatrical heritage and strengthen the region’s performing arts ecosystem Kashmir has hosted ...

After more than 13 years with Inextis, Sandhu takes on a broader mandate spanning business growth, client relationships, people and operational excellence Inextis has elevated Sneha Sandhu to Managing ...