From Agentforce campaign creation to cleaner reporting, these are the Winter ’27 changes with the biggest impact on marketing ...

AI is accelerating software decisions while quotes, approvals, and sales handoffs discourage buyers ready to spend.

As composability becomes standard, the real question is where customer data, intelligence, and decision-making should live.

A federal judge found Google illegally monopolized key ad-tech markets, but rejected the remedy that could have fundamentally ...

AI answers keep changing, so PR, SEO, and content need a shared view of what buyers ask, which sources get cited, and what ...

Orange Logic SVP Misti Vogt tells us why old ways of managing digital assets are failing, and why the future of content operations belongs to agentic systems.

Stop customizing your way around fragmented data. Start unifying it for your own reporting and for an industry waiting on you ...

OpenAI is making ChatGPT ads easier to buy. That's a long way from proving advertisers will spend the $100 billion it ...

Getting more leads and getting better leads require different signals, tactics, and metrics. The business objective should determine which comes first.

Reach alone says little about a creator’s ability to drive sales, especially as algorithms put content in front of more ...

Get traffic data and keyword intel on competitors instantly. AI is delivering measurable gains for marketing, but proving what those gains are worth is surprisingly difficult. As spending accelerates, ...