Hardik Pandya has expanded his decade-long association with SG into footwear and apparel through the BORN TO BE collection.

With BARC ratings unavailable, Indian broadcasters are relying on history, brand relationships and bundled deals to defend ...

The Vedanta Delhi Half Marathon is expanding beyond a single race-day broadcast, with organisers planning multi-platform live ...

Mohun Bagan Super Giant has added four new sponsors for the 2026-27 ISL season, widening its commercial footprint across consumer and industrial categories. The club still lacks a front-of-shirt ...

Dr Achyuta Samanta has been elected the first president of the Indian UniSport Federation, a new body aimed at strengthening university sport and athlete governance. The appointment draws on his KIIT ...

HSBC has joined the DP World India Championship 2026 as premium partner, strengthening the commercial profile of the New Delhi golf event. The tournament, staged at Delhi Golf Club, carries a US$4 ...

Indian Oil has committed ₹40 crore over two years to a boxing development programme with the National Sports Development Fund and the Sports Authority of India. The initiative, unveiled in the ...

New Zealand Cricket has signed Hero VIDA and Ai+ Smartphone for India’s 12-match tour, giving the series title and powered by sponsorship rights. The deal shows how bilateral cricket, especially ...